The battery subscription model in India is a growing trend among EV manufacturers. In a bid to make electric vehicles a cost-effective alternative to traditional ownership models, this innovative model allows customers to subscribe to an EV battery instead of purchasing it. By decoupling the cost of the battery from the EV’s purchase price, battery subscription makes electric vehicles more accessible to a wider range of consumers.
Besides lowering the upfront cost of an EV, the battery subscription model also addresses key barriers to EV adoption. In this article, we will uncover the benefits of battery subscription for EV owners. So, if you’re thinking about switching to an EV, keep reading to find out how the BaaS model might be the right fit for you!
The average cost of an electric scooter in India is about 15% higher than its ICE counterpart. However, by delinking the battery from the e-scooter, the upfront cost of purchasing the scooter comes down by 40-50%. This elimination of the EV battery from the EV purchase price makes it much more affordable for consumers. For instance, our Lectrix LXS 2.0 costs about Rs. 95,000 but with a battery subscription, customers can buy it for just Rs. 49,999.
With EV ownership comes the inevitable battery anxiety. From regular battery maintenance and upkeep to concerns about battery degradation or replacement, numerous challenges hinder customers from buying an EV. But with the BaaS model, you don’t have to worry about the unexpected costs of battery repair or replacement as those are included in your monthly subscription fee. For instance, you can avail of free battery repairs and replacements for a monthly subscription fee of just Rs. 999 at Lectrix.
Usually, EV manufacturers offer a battery warranty of 2-3 years or up to 30,000 km, whichever comes first. Customers who drive their EVs for everyday commutes or use them for frequent long-distance travel are likely to run out of the battery warranty sooner than expected. Then, they’re faced with the impending costs of battery replacement, which can be as high as Rs. 40,000-50,000. However, with battery subscription services like ours, you get a lifetime warranty for your e-scooter battery.
One of the most unique benefits of battery subscription for EV owners is that their monthly transportation expenses will remain the same. With an ICE vehicle, the more kilometres you drive, the more you’ll end up spending on petrol. Given the ever-rising petrol prices, your transportation expenses are likely to keep increasing. However, with a battery subscription like ours, you can drive your EV as much as you want while keeping your expenses limited to your subscription fee.
Nearly every day there’s an innovation or advancement in the EV landscape, especially with regards to EV batteries. Now, purchasing a new battery or a new EV every time there’s a new upgrade is not feasible. But as the battery subscription model in India becomes popular, subscribers can upgrade to battery packs with newer technologies as they become available. The best part? They don’t have to bear the financial burden of purchasing a new battery or EV.
As the automotive industry in India continues its electric move, the BaaS is playing a crucial role in shaping consumer adoption of electric vehicles. By offering benefits like reduced upfront costs, free battery repairs and replacements, lifetime battery warranty, fixed monthly expenses and access to the latest battery technology, BaaS models are addressing the key barriers to EV adoption.
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